Friday, August 29, 2014

Prank it forward



Whew - OK - so "a few days" ended up being a week, before I could get back over to this blog. After dozens of jars canned, containers frozen, jams jarred up, and many meals and sharings with friends, family, neighbors and co-workers... we have caught up to the supply. We had a horrific wind yesterday that knocked down a beautiful ornamental sunflower in the garden - it split at the base as if a saw went through the stalk. I grieved for that plant - it was so lovely, so bright yellow, so tall, so many flowers on it yet to bloom, such an attractive plant that brought lots of pollinators... and today it is wilted, lying on its side. Sad. 

Thank you for your patience in this regard. I hope you enjoyed scrolling through the archives, though, viewing posts and following the many links they offer. 

Today I'd like to share with you a link that my eldest brother sent me (thanks, Larry!):

-- Prank It Forward -- 


MediocreFilms "pranked" a homeless shelter - by turning it into a 5-star restaurant. Some of the participants had never felt respected, most had never been treated so special, and quite a few had never, ever had steak in their lives! Find out how you can help people in need by sharing a prank at Prank It FWD.
http://devour.com/video/prank-it-fwd/

 According to the Prank It FWD website - (http://sites.break.com/prank-it-fwd) "Break.com is bringing back its “pranks for good” campaign for charity. To raise awareness for homelessness and poverty during the holidays, Break will donate $1 for every 1,000 views any of its positive prank videos receives. To raise the stakes, Break will also donate $1 for every share of its pranks that includes the hashtag #PrankitFWD. All money raised goes towards the non-profit organization, DoSomething.org."

I watched several of the videos they had up on that site and ended up with tears of joy, just sharing the emotions of the people involved. Thank goodness for organizations like this and the many people behind that make it possible. 


Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well! 

Friday, August 22, 2014

Apologies to our readers - I've been inundated with processing harvests from our garden and neighbor's generosity, canning, freezing, making soups and casseroles, jams, jellies, sauces, etc. As such I've been taking a few days off from the blog and hope you understand. Please do scroll through the archives though and hopefully enjoy anything you've missed so far. I'll be back soon!

In appreciation - your friendly blogger,
Lillian

Tuesday, August 19, 2014

Online Advertising Strategies




4 Types of Online Advertising Strategies Every Business Should Look Into



* Today's article was contributed by Tiffany Olson who works full-time at Optimize Worldwide, a Northern California  marketing company specializing in online advertising, SEO, and website development. Creating more powerful results for their clients.



In a world where the average person uses the Internet for a good part of their day, whether it’s for business or for pleasure, companies must adjust their marketing efforts if they want to be discovered by consumers. While traditional advertising with magazines, newspapers, television and radio may never go completely out of style, there is definitely a growing need for businesses who really want to stand out from the competition to incorporate online advertising strategies into their plans. Those companies, in particular, that are working with smaller marketing budgets can often see their dollar go a lot further on the Internet than on other advertising platforms. If you’re just beginning to explore your online options, these are a few good places to start.



Search Engine Marketing

Search engine marketing refers to the paid advertisements that can be seen at the very top or along the side of search results in Google, Bing, etc. that are related to the keywords for a specific product or service. Those areas are prime real estate in search engine results since the majority of consumers never get past the first few rankings. This is also referred to as pay-per-click advertising because, as an advertiser, your money is spent only when a possible customer actually clicks on the ad, sending them to your website for more information.



Social Media Advertising

Social media is no longer just for posting your current mood or pictures of your recent vacation. Facebook, Twitter, Google+, LinkedIn, etc. are all viable networks for catching the attention of consumers from all over the world and offer their own advertising alternatives. With hashtags and live chats, it’s never been easier to discover what people are talking about and how you can relate that to your business. Social media advertising allows you to target your campaigns to a certain audience who has already expressed interest in your product or service. Another advantage is knowing that social media is used throughout the day and on all types of devices, so your ads can be seen from anywhere at any time. 




Retargeting

A newer approach that businesses have found to be successful is something called retargeting marketing. This involves tracking consumers that have recently visited your website or clicked on a banner ad but didn’t make a transaction. Retargeted ads serve to remind them of their previous interest by following them around to different sites that they visit. Seeing the product or service pop up again and again creates brand awareness and it becomes more likely for the consumer to choose your company when they decide to convert into a paying customer.



Banner Ads

Banner ads use text and images to appeal to Internet users and call them to action (click for more details, call now, schedule an appointment, etc.). These ads are static and placed on multiple websites around the Internet according to the specific audience you wish to target. Once an ad is clicked on, the customer will be redirected to the company’s site to complete their transaction or to learn more details about the business and their offerings.



Not every company is going to have the same online advertising needs, so it’s important to do your research about each strategy and decide which plan would be the most beneficial to you and reach the most potential customers.




  Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!  

Monday, August 18, 2014

Green Business



 -- Quote of the Day -- 


"And this, our life, exempt from public haunt, finds tongues in trees, books in the running brooks, sermons in stones, and good in everything. "

~ William Shakespeare



-- Green Business -- 

* Today's article was written by Nick Adams - the Service Manager at ReachTEL, an Australian based direct marketing company. ReachTEL specializes in modern marketing strategies including SMS alerts, voice blasts and email marketing plans.

Businesses are increasingly being held accountable by consumers for their impact on the environment. Governments are also mandating reductions in carbon emissions and will likely continue to enforce new environmental regulations on businesses. Consumers are choosing "green" companies more than ever. Email, SMS and Voice communication solutions enable your business to significantly reduce the carbon footprint of your day to day communications. Through the use of highly automated electronic delivery mediums you can reduce your impact on the environment and increase your overall communication effectiveness.

A recent study conducted by the International Telecommunications Union has shown that switching from direct mail to an electronic communication method such as voice, SMS or email reduces CO2 emissions by a staggering 98.5%.

Electronic delivery means no tree logging, no paper waste and substantially reduced carbon emissions required for delivery. The automated nature of broadcast technology also means a significant reduction in energy costs.

The impact of undelivered and returned mail can be expensive both from a cost and environmental point of view. Consumers are so overwhelmed with the amount of junk mail received, a business is lucky if the consumer even sees their message. With electronic communication delivery, the cost to your bottom line and the environment of unsuccessful communications can be reduced to zero.

Moving to a green solution doesn't mean you have to compromise on the success of your campaign. Switching from direct mail to electronic delivery can actually increase the return on investment for your campaign. Response rates to SMS, email and voice campaigns regularly exceed direct mail campaigns.

In addition to the direct savings to be made by switching to electronic delivery, there are indirect savings such as mitigation of staffing costs associated with mail merging and physical sorting, reduced wear and tear on printing equipment and zero costs for franking and returned mail handling.

The greenest paper is no paper

- Completely paperless technology means zero tree logging
- Zero physical waste
- Zero carbon emissions related to delivery (postal vs. electronic delivery)
- Zero cost for undeliverable mail
- Positive "green" brand recognition
- Increased ROI
- 98.5% reduction in overall carbon emissions

The bottom line is simple - demonstrate to your customers your commitment to the environment through the use of environmentally friendly electronic communications solutions.

 \\
  Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well! 
  

Sunday, August 17, 2014

The sensitive plant



-- Quote of the Day -- 

"A sensitive plant in a garden grew,

And the young winds fed it with silver dew,

And it opened its fan-like leaves to the light,

and closed them beneath the kisses of night."


~ Percy Bysshe Shelley, “The Sensitive Plant,” 1820


Such a touching quote. I so love spending time in the garden. Now that the early potatoes and the garlic have been harvested, we are taking out the nid-season potatoes soon - and space is once again opening up in the garden. As the areas are cleared and cleaned, I've been adding some amendments (green sand, alfalfa pellets, kelp meal, etc.) and forking the soil over with a little extra peat since the beds are still a little too heavy with clay despite all the work we did and compost we put in etc. earlier. Next - it is long past time to plant in the fall beets, carrots and so on... and still leave enough room for September's garlic plantings. We had some good rain on Thursday that helped cool down the air and clean away all the dust from the roads. It's been a bad year for forest fires so the rain has hopefuly helped with that and also cleans the air of the smoke haze that settles in the valley. 

I've been harvesting tomatilloes, chard, potatoes, basil, tomatoes, beans, summer squash and herbs like crazy - keeping me busy in the kitchen, which never seems to stay clean long :)


  Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well! 
 

Saturday, August 16, 2014

world of writing, interview


 -- World Of Writing --

* Today's guest is author Maggie Tideswell , who lives with her husband, Gareth, and their cat, Felix, in Johannesburg, South Africa. They have 3 grown-up children and have been blessed with 2 grandchildren. The paranormal has always interested her and she finds ghost and questions like why some people linger after death and others not fascinates her. Alternative religions has been of particular interest to Maggie. For these reasons, South Africa and particularly the southern Cape region, paranormal and the craft all have a place in her writing. Tideswell has 2 published books, Dark Moon in 2011 and Moragh, Holly's Ghost in 2013. There are many more to follow. Find out more about Maggie via: http://maggietiedeswell.blogspot.com/
  - & -
https://www.amazon.com/author/maggietideswell   

 

Q: How have your books gotten published?

I was looking for an agent when I heard that it was easier to find a publisher. I took a few days to work through the Predators & Editors publishers listing and submitted to any who accepted email submissions, accepted unagented submissions and were reading the paranormal romance genre. There were 35 in total. All Things That Matter Press, a small press in Maine, USA was the first to respond. They published both my first and second books.

Q: What would you say is your most interesting writing quirk?

I never have less than 3 books going at the same time. I believe one reaches a point in the story telling process when one must take a step back from the story, work on something else for a while, to give the story time to mellow. When one comes back to it, one looks at it with fresh eyes and new perspective.


 
Q: How many books/stories have you written?

In the 20 odd years since I started writing, I completed 7 novels, all in the paranormal romance genre, and have plot lines for 5 more. My 2nd published book, Moragh - Holly’s Ghost, has now turned into a series, titled Moragh Haunting. I am working on book 2 and 3 at the same time. Mt 3rd book, Roxanne’s Ghost, which will be published soon, will also become a series. I worry that I won’t have enough time to write everything I still want to.

Q: Do you have any suggestions to help others become a better writer?

Perseverance is a very attractive trait in a writer, so cultivate it. Never give up. Remember that writing is a craft, and has to be learnt like any other craft. The more you do it, the better you get at it.



Q: When starting a book project do you choose the title first, or does that come later?

Oh no, the story names the book. I give a new project a working title, but only when the book nears completion do I know what the title should be.

 

  Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well! 
  





Friday, August 15, 2014

eco-village


-- Quote of the Day -- 


" To me a lush carpet of pine needles or spongy grass is more welcome than the most luxurious Persian rug. "

~ Helen Keller


Eco-Village - Attempting to create a natural balance for the environment


* Today's article was written by Stuart Hopes who shares information here about how an eco-village is kind of like a mini society that focuses on permaculture, ensuring a balanced relationship with nature, micro-systems, human traffic, community, buildings, and more.  Further information can be found at: http://ecovillage.com


With the aim of creating and presenting to the world an outstanding example, of what it means to be alive in contact with nature and in a sustainable way, then in this regard the global eco-village network concept is developed. This helps in auditing and provides the measuring rods for every individual and also for the existing villages and for communities, in comparing their current status.

There is variety of eco-friendly products available in the market now a day like umbrella, car, etc and many more. The umbrella has been put forth by Green Home Company for the first time in the market. This is the special type of non biodegradable umbrella which is made from recycled plastic and shredded wood. The fabric of the umbrella is also made up from recycled plastic which again reduces air pollution and is manufactured without usage of any poisonous toxins materials. The second most important product in this category is Eco trend collagen natural interior paint which is of a very superior quality and its tendency of collagen binding and mineral additives for mold and mildew resistance and also for generating negative ions which also results in enhancing indoor air quality.

Eco Village works with the goal of becoming more and more social, economical and ecologically sustainable. There may be small population area of people ranging from 50-150 as this type of size is considered to be the maximum social networking. It is often composed of people who have chosen an alternative to be in centralized electrical, water and sewage systems. Many of the people will see the breaking down of this type of traditional forms of community having wasteful consumerist lifestyles. The goal of it is to be a sustainable habitat and provides most of its needs on site. However it is always not possible to get self-sufficient goal or desired outcome.

The hindrance of restrictive policies such as zoning and building codes in the development of housing and infrastructure in urban areas in particular is also discussed. An Eco Village normally relies on green infrastructural capital, renewable energy, ecological footprint, etc. it may an indigenous group which traditionally were very much self sufficient and living in a close relation with nature. But the modernity of western living has very much changed this type of relationships with a great deal. That’s why one wishes to use permaculture as a tool to face this problem. And also help in empowering the new world changers to make the real differences in their own countries. 





  Find Dave and Lillian Brummet, excerpts from their books, their radio program, blog, and more at: http://brummet.ca * Support the Brummets by telling your friends, clicking those social networking buttons, or visiting the Brummet's Store - and help raise funds for charity as well!