Tuesday, November 24, 2015

Content Marketing for Non-profits

Content Marketing for Non-Profits

* Written by: Wayne Elsey - author of "Not Your Father's Charity: The Rise and Fail of Charities And What You Can Do To Be Ready".

Recently I came across a report from Blackbaud, the Content Marketing Institute and Fusion Spark Media. It's an excellent presentation and feel that it is something executive leaders should be reading, not just marketing and fundraising staff.

Content marketing is the value your organization provides to its donors and supporters. The content you share is relevant to your users. In addition, it is something you provide consistently. It helps inform and educate your followers. In return, content marketing helps you gain new supporters. From that you measure your performance in engaging them.

Going back to the Blackbaud report, here are some interesting statistics regarding nonprofits and content marketing:
  • 86 percent of the most effective marketers have someone who is responsible for its strategy. That's very important. Someone has to have the responsibility and accountability for developing the content marketing strategy, overseeing it and reviewing performance.
  • 92 percent of nonprofits use content marketing. This number I was pleased to see. I know many nonprofits struggle to make an investment of time and resources into their marketing efforts. So, it's great to know that the vast majority of organizations are doing content marketing and not operating in a silo.
  • 25 percent of those who do content marketing have a strategy of those, 52 percent consider their strategy "highly effective". This number helps us know that there's still work to do on the planning. You need a road map. And on that road map, you need to have milestones that allow you to evaluate success. I'm sure those with a strategy are probably much more successful in content marketing than those who use a scatter shot approach.

The report also listed the top 8 metrics for measuring content marketing success by non-profits, in order of importance:
  1. Increased fundraising revenue.
  2. Increased web traffic.
  3. Social media sharing.
  4. Increased number of those served.
  5. Increased loyalty from supporters.
  6. Increased volunteering.
  7. Qualitative feedback from supporters.
  8. Subscriber growth.
It wasn't surprising to see fundraising revenue as the top metric for measuring effectiveness of overall marketing. The reality is that you need money to do great programs. And, as in for-profts, nonprofit dollars help make the wheels go round.
Note that the fourth measurement is to see an increase in the number of those served. After all, nonprofits are on a mission to better society. It's important that everything a nonprofit or social enterprise does leads to increased impact.
Finally, in reading the full report, I came across one question that I found to be particularly helpful. Blackbaud asked those surveyed, "What one tip would you share with a non-profit who lacks time and budget to do this kind of marketing well?"
My favorite response was the following one: "For non-profits without many resources, focus on delivering consistent content ...Be the go-to resource!"

That's exactly what nonprofits should be doing. They should be seeking to dominate, as I described in a recent article. In digital marketing, there is an incredible amount of "noise." The only way to break through that is to focus your attention and be the loudest voice that comes through to people.

Award-winning authors Dave and Lillian Brummet:


Sunday, November 22, 2015

quote of the day

-- Quote of the Day -- 

" When you're in love you never really know whether your elation comes from the qualities of the one you love, or if it attributes them to her; whether the light which surrounds her like a halo comes from you, from her, or from the meeting of your sparks."

  ~ Natalie Clifford Barney

Award-winning authors Dave and Lillian Brummet:


Saturday, November 21, 2015

Use Vehicle for Marketing

Graphics on Vehicles 

* Today's article was written by Urvi Tandon, who invites you to visit these links for more information re: vehicle signage or vehicle graphics.

Ever wondered of how you can use your car for the purpose of marketing? 

Vehicle graphics is the latest trend that can be used effectively to market and also promote your business. This process can easily transform your ordinary vehicle into a very cost- effective tool in order to raise the visibility of your business. It doesn't matter whether your business has a single car or a dozen of vans, by using the custom vehicle graphics, you can easily wrap up your car with all the graphics related to your business or organization and let the public know about it. In simple terms, you can make the vehicle graphics a part of your overall plan of visual communication and reach a lot of customers in a very short span of time.

Different types of vehicle graphics:

  • Fleet Graphics - You can turn your trucks or vans into the mobile advertising machines with the help of a fleet of vehicles. This can help in raising brand awareness and you can go about your business as usual.
  • Trucks and trailers - You can also create a very cohesive look with the help of trailer and truck wraps. These branded vehicles can help in advertising your business with the help of every mile that has been driven. This will help in the generation of new leads and also help in advertising.
  • Vinyl Graphics - The vinyl graphics can help a lot in delivering the brand awareness mile after mile. It doesn't matter whether you want to drive traffic to your company website or a physical shop. It is always going to help your company, business and or organization.
  • Car Toppers - You can also turn all your delivery vehicles and taxis into a very power messaging tool. The car toppers can help the public to recognize your vehicle from a very far of place. It is one of the important tips to remember.
  • Car decals - These are bright and colorful custom decals that can help you to make all your vans, cars and trucks your very own.
  • Vehicle wraps - Vehicle wraps can help make your company, service or product larger than your life. You can apply the logo to your car from glass to fender and cover your van with your company colors and also product images. It is all going to work out very effectively.

Award-winning authors Dave and Lillian Brummet:


Friday, November 20, 2015

Books - a Great Gift !!!

 -- Xmas Shopping -- 

I'm going to publish a series of articles here on this blog offering tips for you to consider over the holiday season and beyond, later in the new year for other gift giving occasions. Actually, I already started - with the article published on Nov. 17th. (Do check it out.)

I rarely do blatant self promotion on this blog - instead I rely on the links in the side bars and at the bottom of each post. Yet it is a peak time of year for gift-giving and I do have to at least make a point of our products. 

If you look to the upper portion of the left-hand side of this blog, you'll find a list of links under the heading : Find The Brummets  ...and there, we also have links to both the e-book and print versions of all 6 of our books. 

I hope to have our new website (it will be http://BrummetMedia.ca)  up this weekend however in the meantime please do visit those links. 

Below, I've placed a brief description of the book topics and publisher links for e-book and print versions of each title, but feel free to use your favorite retailer (i.e. Amazon.ca, Amazon.com, & others...). 

We truly appreciate your support - you help keep this blog and all our other efforts going... and you help us raise funds for a variety of charities (we donate 10% of our business income to charity).  

Book Info:

*E-books are available in: HTML, JavaScript, Kindle (mobipocket), Epub, PDF, RTF, LRF, Palm Doc (PDB), and Plain Text.

Rhythm & Rhyme:  ...1st edition 

Synopsis: Dave and Lillian Brummet share their individual poetry writing styles that express their passions for nature, love, animals, music and real life experiences including the loss of family members. Dave and Lillian team up and share their poetry in this new collection. Their different writing styles are at their best in this incredible new book.
Genre: Non-fiction - Poetry - Life Experiences
E-book List Price: $2.99 (US)
Word count: 10,130
ISBN: 9781311801456 (epub)

Publisher’s Link: https://www.smashwords.com/isbn/9781311801456
Print List Price: $5.99 (US)
Page Count: 92 ISBN-13: 978-1495478895
ISBN-10: 1495478890

Publisher’s Link: http://createspace.com/4660119

Trash Talk – It’s Easy To Be Green Book 1 ...3rd edition

Synopsis: This book is packed with ways to re-use and re-purpose waste. Trash Talk inspires the reader through education about recycling, offering tips on reducing, refusing and rethinking "waste" issues. Save money at the same time too!
Genre: Non-fiction - Green – Environment – Money

E-book List Price: $6.99 US
count: 41,510
ISBN: 9781476229904 (Epub)

Publisher’s Link: http://www.smashwords.com/books/view/144622
Print List Price: $12.99 (US)
Page Count: 162
ISBN-13: 978-1475184969
ISBN-10: 1475184964

Publisher’s Link: https://www.createspace.com/3849039

Trash Talk – It’s Easy To Be Green Book 2 ...3rd edition

Synopsis: This second book in the series offers more ways to live life with a smaller ecological footprint. Split into three parts: Living Consciously – Gardening – Energy and Water. It goes beyond recycling and reusing and looks at reducing and other green activities that individuals can easily employ at home, in their office or condo.
Genre: Non-fiction - Green – Environment – Money
E-book List Price: $6.99 US
ISBN: 9781476076683 (Epub)

Publisher’s Link:

Print List Price: $12.99 (US)
ISBN-13: 978-1475202984
ISBN-10: 1475202989
Publisher’s Link:

Purple Snowflake Marketing - How to Make Your Book Stand Out In A Crowd  ...3rd edition

Synopsis: For the average author marketing and promoting is an exhausting mystery. All the tools and tips for developing that marketing plan are here in this step-by-step guide. This book is packed with value, with over 1000 resources for authors to access.
Genre: Non-fiction – Book Marketing – Book Promotion – Writing
E-book List Price: $12.99 US
count: 89,087
ISBN: 9781476021058 (Epub)

Publisher’s Link: https://www.smashwords.com/books/view/150273
Print List Price: $21.99 (US)
Page Count: 378
ISBN-13: 978-1475204315
ISBN-10: 1475204310

Publisher’s Link: https://www.createspace.com/3852291

Towards Understanding  ...3rd edition

Synopsis: Written in chronological order, it is a true story of a young pre-teen female growing up on her own, struggling to survive, breaking the chains of inner demons and finally growing towards understanding of her value and purpose in life – but not quite reaching it. Thus the title: Towards Understanding.
Genre: Non-fiction – Poetry – Survival – Abuse – Family
E-book List Price: $3.99 US  
Word Count: 20,356
ISBN: 9781476309682 (Epub)
Publisher’s Link: http://www.smashwords.com/books/view/145424

Print List Price: $8.99 (US)
Page Count: 152
ISBN-13: 978-1475221701
ISBN-10: 1475221703

Publisher’s Link: https://www.createspace.com/3855266

Jump Start For Writers  ...1st edition 

Synopsis: This small book will encourage readers to reach for their dream of seeing their work published. Discover what it takes to prepare for a book release, tips on working with another writer, networking, time management tips, and answers to common writer questions.
Genre: Non-fiction - Writing – Book Release – Publishing – Networking
E-book List Price: $.99 US
Word Count: 11,217
ISBN: 9781301631377 (Epub)
Publisher’s Link: https://www.smashwords.com/books/view/255817

Award-winning authors Dave and Lillian Brummet:


Thursday, November 19, 2015

quote of the day

-- Quote of the Day -- 

"Retirement has been a discovery of beauty for me. 
I never had the time before to notice the beauty 
of my grandkids, my wife, the tree outside my very own front door.
 And, the beauty of time itself."

 ~ Hartman Jule

Award-winning authors Dave and Lillian Brummet:


Tuesday, November 17, 2015

Garden Gifts for Men

Garden Gifts for Men

 * Today's article was edited quite a bit by the owner of this blog, Lillian Brummet but was originally written by Greg O'Sullivan who invites our readers to visit his gardening guide for further insight on garden gifts for men. http://mygardeningguide.com

The more macho male may pretend he has no interest in gardening or using gardening equipment - it is, however, a fact that most men do take pride in their gardens and enjoy working with both innovative tools and basic equipment. Gardening gifts for men cover the whole spectrum from the man with green fingers, to the man who just potters in the shed, to those who simply cook on the barbecue. The range of gardening presents for men available in hardware stores, garden centres and on-line can be mind boggling so it is best to choose a gardening gift for a man which is practical, affordable, and appropriate to the size of the garden and suits his personality. Making your choice based on those key points will ensure that your gift is actually used by him and not simply left in the shed.

If the man in your life likes to entertain and rest, perhaps the ideal present for him is a hammock to relax in, a new barbecue or outdoor cooking accessories. On the other hand he may appreciate innovative gifts, such as a one year subscription to a well known and respected garden magazine that is  filled with handy tips and informative articles. Garden magazines also display and comment on gardening gifts so perhaps picking up a copy can help you decide which gardening gift he would like for Christmas or his birthday.

The alternative of course is to choose a gift for him which is decorative or indeed a garden accessory which will complement the garden design. Let's look however at some more innovative gardening presents for men.

• Solar powered weather station - a great gift for the gardener who likes to track local weather patterns and keep records. Many of these are quite cheap but will give minimum and maximum temperatures, humidity, wind speed and direction plus rainfall.

• Bird-cam - as a gardening gift will give him much pleasure as he watches the birds that live in his garden and those birds who visit the garden. Birds nesting and the chicks being born is always exciting to watch.

• Bin stacking worm composting system -  first, add the worms and on a daily basis you can add  layers of the kitchen scraps, shredded reciepts and important paperwork, pieces of dirtied pizza boxes, etc.

• Small chipper shredder - find one that will handle branches up to 3" in diameter.

• Fund a Trip - finance a trip to a garden or flower show or festival.

• Leaf mulcher - sit back and watch as he suddenly thinks he is Mr Action man.

There are of course a whole range of accessories which make wonderful gardening gifts for the man in your life as well as making a statement in your yard. These can be items such as furniture, ornaments, garden lanterns and water features.

Award-winning authors Dave and Lillian Brummet: