Tuesday, February 9, 2016

quote of the day



Quote of the Day 




"To lovers, I devise their imaginary world, 
with whatever they may need, 
as the stars of the sky, 
the red, red roses by the wall, 
the snow of the hawthorn, 
the sweet strains of music,
 and aught else they may desire 
to figure to each other 
the lastingness and beauty of their love. "

 ~ Williston Fish; "A Last Will" - 1898





Award-winning authors Dave & Lillian Brummet:

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Sunday, February 7, 2016

New Ideas; brainstorming



Creative Brainstorming

* By Leon Edward

Creative Brainstorming is that phase in the production process that is all about idea-generation. Some of the best ideas known to man have been thought up during this phase. But just what happens during the brainstorming phase? It's hard to pinpoint exactly how brainstorming occurs because it can be different for different people. But we have focused in on some of the most important elements of brainstorming that aid in the creative process.

In science there is an idea about "the theory of everything," which implies that every single idea or thing came from one central original thing. It's an interesting idea and can be applied somewhat to the idea of creative brainstorming. Consider brainstorming as the generating of numerous ideas that come from one major concept. From this major concept you can brainstorm various subtopics that can fall under the main topic and then further expand from there. This technique is good when you need one major concept from which you can build specific details and ideas that surround the central theme. This sort of brainstorming often works well with mind maps, which take the idea of growing ideas from one major concept and expanding out.

Once you have let all of the creative ideas out in the open, you will want to focus on your goals. Whether it be for more sales in your business, more engagement from readers (as an author), or just more interest in your ideas, you need to decide what it is that you wish to accomplish from your efforts. This will guide your brainstorming so that it won't include every single thing, but begin to be more focused toward reaching the goals you have set forth.

In this phase of creative brainstorming, you will want to consider each and every idea that your team through out in the initial brainstorming session, while always considering what you should eliminate to fine-tune the concept. For example, if your central idea is to expand your Human Resources department, in the weeding phase, you will want to focus on all of the ideas that you think you could feasible carry out within your organization and weed out those that you don't have the budget for, or which are not practical within your work environment. Don't forget though to also brainstorm ways you could try new ideas, including outsourcing work when needed, in order to meet your goals.

Steve Jobs once said, "There is a quantum leap between an idea and a marketable product." There is a lot of truth in this. So when engaging in creative brainstorming, you will eventually want to fine-tune the idea into "what sells?" In other words, while money is not the entire goal, you should always keep the practical aspects of your idea in mind, and how it will sell once on the market. You must also brainstorm what market your finished product will likely fit into as well.

During the process of brainstorming, you will want to not only brainstorm about your product or idea, but also about the market that you plan to put your product in. By knowing your specific market, you should be able to fit the needs of your customers more to your product, thereby increasing your sales and loyalty to your product over the long haul.

Creativity in brainstorming is not hard. But it involves going through the stages from original concept to production, so that you not only focus on the idea but also on the end result. In business, this is as important as the creative process itself and it keeps the creative process focusing on end product, so that there is more of a fit between what you create and the customers' needs and wants. In creative arts like writing or music composition, for example, it will help you to fine-tune the art that you put out so that your work not only inspires the imagination but also finds its audience.



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Saturday, February 6, 2016

quote of the day



Quote of the Day 



"To waste, to destroy our natural resources, to skin and exhaust the land instead of using it so as to increase its usefulness, will result in undermining in the days of our children the very prosperity which we ought by right to hand down to them amplified and developed."


  ~  Theodore Roosevelt; during his 7th annual message, 3 December 1907





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Thursday, February 4, 2016

Awnings


5 tips for Awnings 


* by Jen Scott -  a writer and blogger, who works as the Content Director at Be Locally SEO in Salt Lake City, Utah.

Awnings give your business extra, eye-catching real estate space for signage. They have numerous benefits, especially on commercial properties. Not only do they provide much-needed shade (which attracts foot traffic), but they add a sense of professionalism, charm and beauty to your business. Depending on how much control you have over your awnings (shape, color, etc.), they also can be a great way to make your business stand out among a sea of local shops.

If you aren't lucky enough to have awnings, you can add them relatively inexpensively. If they're high quality, they're simple to clean and can remain attractive for years. However, awnings are also easy to under-optimize if you don't use signage best practices correctly. 

Make the most of your awnings with these tips from signage professionals:

1. Contrast is key: Awnings, no matter how big, aren't channel signs, monuments or pole signs. In other words, they can be easily overlooked. Make sure the text/graphics pop by utilizing contrast. For example, a deep hunter green awning with a bright white text in a sans-serif font is going to attract attention and be easy to read. Just don't go overboard. A neon pink awning with electric blue text might draw attention, just not the kind you want.

2. Keep them clean: Awnings do a lot to protect your entryway from debris, rain, wind, hailstones, snow, freezing rain (you get the picture). Return the favor and give them regular pampering. Even though they might not look dirty or worn at first glance, you probably see the awnings every day. A washing every month is critical, and perhaps more often, depending on your location and weather conditions.

3. Look at the whole picture: You want your business to be noticed, but you don't want to clash with the neighborhood. Instead of focusing on standing out, prioritize having the best awning on the block. This means colors and fonts that go with the local vibe, but with a chic quality that sets the bar high. If you're unsure, rely on a professional signage company to help you design the best awning for your location.

4. Match awnings to other signage: You want your awning to look like it was created in tandem with other signs in the area. In fact, all signage should look like it was created within the past year in one fell swoop. Otherwise, you risk a hodgepodge of signage that clearly wasn't carefully planned.

5. Focus on quality: Not all awning materials are created equally. Technically, you might be able to get away with a budget awning, but will it last for years? Is it prone to fading, or can it stand up to a rough winter? When chosen and designed correctly, an awning can (and should!) last for years with routine maintenance.

You may think of awnings as a summertime advantage, but they're actually a great feature year-round. They can help keep the entryway cool in the heat, and provide shelter from rain and snow in cold months. Contact a professional sign company to help you create your own stunning awning.




Award-winning authors Dave & Lillian Brummet:

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Wednesday, February 3, 2016

quote of the day



Quote of the Day 



"Jealousy is simply and clearly the fear that you do not have value.  Jealousy scans for evidence to prove the point - that others will be preferred and rewarded more than you.  There is only one alternative - self-value.  If you cannot love yourself, you will not believe that you are loved.  You will always think it's a mistake or luck.  Take your eyes off others and turn the scanner within.  Find the seeds of your jealousy, clear the old voices and experiences.  Put all the energy into building your personal and emotional security.  Then you will be the one others envy, and you can remember the pain and reach out to them."


  ~  Jennifer James





Award-winning authors Dave & Lillian Brummet:

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